Client brief: Our client came to us wanting a branding overhaul on their 7-year-old boutique spa business.

The creative approach: A celebration of energy and our connection to the natural world were the guiding principles for this creative direction. Abstract elegant repeat patterns inspired by energy frequencies and sun beams, combined with a deep green and earthy colour palette and a touch of gold for a hint of luxury. Rich green forest-focused imagery, contrasting with warm spa photography visually embody the brand’s offering; to nurture your wellbeing, wildly.

Output: Branding and logo design, custom Squarespace website build with mobile optimisation, retail environment and practitioner uniform, printed collateral, Canva templates for organic social and ongoing support with their organic social and Squarespace email marketing design and scheduling.

Live Squarespace website: wylderwellbeing.com

Photographer credit (spa shoot):
Meghan Claire