Role: Lead Retail Graphic Designer

Project: Working in close collaboration with the retail concept team to design all POS and signage for Boden’s flagship store opening on the King’s Road in London; setting a typographic style and colour palette that complimented the shop interior and reflect the values of both Boden and Mini Boden. Managing the project from concept through to final artwork, working closely with printers to ensure a high-quality finish and assisting on-site with installation before the shop opening.

Deliverables included window vinyls, product POS, promotional POS, large directional signage, shopper bags, product swing tags and packaging, gift vouchers, till receipts and emails to promote the store opening to Boden’s customers.